Indian origin short-video applications gain traction

Stock Market

NEW DELHI :
Within 24 hours of the federal government’s ban on Chinese apps similar to TikTok, Helo and Vigo Video, Indian short-video customers have already began exploring home-grown apps similar to Roposo and Chingari.

The three apps owned by ByteDance claimed to have round 300 million Indian customers between them.

While video-sharing platform Roposo’s whole downloads stood at 65 million; the determine edged nearer to 100 million following the ban with a median 600,000 customers becoming a member of each hour. Mayank Bhangadia, co-founder, Roposo, stated on Tuesday that the app has seen as many as 10 million downloads in simply 12 hours. “Our mission is to supply Indians with the most important expertise platform that’s actually Indian,” said Bhangadia. “We have built Roposo as a clean and ethical platform. The unique idea of channels on Roposo provides every talented Indian an opportunity to grow rapidly.”

Chingari claimed to have crossed 3.5 million lifetime downloads with 80,000 new downloads per hour. Sumit Ghosh, co-founder and chief product officer, Chingari, stated customers had been watching 221,000 movies each 30 minutes.

For Indian apps, the ban on 59 Chinese apps by the federal government over nationwide safety issues has thrown up yet one more alternative to develop market share. “TikTok ban creates the largest white house and firms like Roposo are well-equipped to money on…I believe a whole bunch of recent apps like Khabri, Mitron, Chingari, and many others., can even get a lift. Hopefully a number of new Indian unicorns will emerge out of this chaos,” stated Rajesh Sawhney, founder, GSF Accelerator.

[email protected]

Subscribe to newsletters

* Enter a legitimate e-mail

* Thank you for subscribing to our publication.

Leave a Reply

Your email address will not be published. Required fields are marked *