Government keen to raise advertising time on community radio

Stock Market

NEW DELHI :
Union Minister of Information and Broadcasting, Prakash Javadekar has stated that he’s keen to raise air time for ads on community radio to 12 minutes from seven to carry it on a par with tv channels. Javadekar who was addressing listeners of all community radio stations by means of a simultaneous broadcast added that there isn’t any want for them to search funds and that they will merely relay native ads extra.

While 75% of the expenditure of setting-up of community radio stations is borne by the ministry, bills for day by day operations are borne by the person station.

Calling community radio ‘a community in itself’ and terming the stations ‘agents of change’, Javadekar stated that they attain out to hundreds of thousands of individuals on daily basis, and that the ministry will come out with a plan to improve their quantity quickly.

Javadekar additionally mentioned the important thing demand of community radio to find a way to broadcast information on its channels and warranted that he’ll contemplate permitting the identical, the way in which it’s finished on FM channels. He inspired such stations to play a key position in combating the pretend information menace by being attentive to particular tales in circulation and verifying them via native sources to act on them.

He additionally invited stations to share the identical with state broadcaster All India Radio, in order that the attain of real and genuine information might be amplified. Javadekar added that the ministry has created a Fact Check Cell underneath PIB (Press Information Bureau) and the community radio phase can complement it in its position.

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